Credits: 3 credits
Students receive an overall view of the marketing function, the role of marketing in society and its application within organizations. Topics include an overview of marketing; developing a marketing plan and strategies; analyzing the marketing environment; consumer behaviour; segmentation, targeting, and positioning; developing new products; product, branding, and packaging decisions; pricing concepts and strategies; distribution strategies; and integrated marketing communications.
Prerequisite: CMNS 1290 (minimum C-) or equivalent
Note: Students cannot receive credit for more than one of MKTG 2430, MKTG 2431, MKTG 3430, TMGT 1150, BBUS 3430 or BBUS 3431
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