Credits: 3 credits
This course provides insight into the scope and various segments of the groups market and shows the relationship between professional service and operational success. Students will be given a comprehensive introduction to the complexities of managing a convention facility as well as exposure to key group markets and techniques for attracting them to the property.
Prerequisite: TMGT 1150 or equivalent
Note: Students cannot receive credit for both HMGT 2120 (C+ minimum) and MKTG 3450
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