Credits: 3 credits
Using a convention and visitors bureau as a model, students learn the role that destination marketing organizations play in attracting all types of tourists to a city, region or country. In addition to learning about key market segments and how to attract them, students consider how destination marketing organizations are structured and funded.
Prerequisite: TMGT 1150 or equivalent
Note: Students can only get credit for one of EVNT 2190, CONV 2190
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