Credits: 3 credits
Building on ENTR 4750: New Venture Creation which takes a new small business from the planning stage to start-up, students examine how to successful operate an up-and-running venture. Topics include spotting entrepreneurial opportunities in small business; buying a business; legal concerns profiling your target customer; learning from the competition-competitive intelligence; pricing and promoting your product or service; distribution and location; the power of numbers; financing your business; risk management issues; and buying a franchise or franchising your business.
Prerequisite: ENTR 4750 (minimum C-) or equivalent
Note: Students cannot receive credit for both ENTR 4760, TMGT 4150 or BBUS 4760
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