Credits: 3 credits
Students develop the skills, values, and attitudes needed for success as an entrepreneur whether starting a new venture from scratch, joining or acquiring an existing business, or creating a new venture inside a larger organization. The primary activity is the development of a comprehensive business plan. Topics include small business entrepreneurs; the business plan; entry modes into small business; writing the business plan; target market, market research, and marketing plan; raising capital and the financial viability of new ventures; operational issues; legal structures and human resource issues; and risk management.
Prerequisite: ENTR 3720 (minimum C-); MKTG 2430 (minimum C-); or equivalent
Note: Students cannot receive credit for more than one of ENTR 4750, ENTR 4751,TMGT 4120, BBUS 4750 or BBUS 4751
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