Credits: 3 credits
Students acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include the art of case analysis; consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing; retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility and nonprofit marketing; sales management; and international marketing.
Prerequisite: BUSN 5050 or equivalent
Note: Students may only receive credit for one of BUSN 6150, BUSN 6151 or GBUS 5600
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