ASUR 2040 Soft Adventure and Agri-Tourism (4,0,0,13)

Credits: 5 credits
Delivery: Campus

Students explore the soft adventure and agri-tourism industry at a global and local level. Historical, geographical and cultural contexts will be examined in relation to the development of produce and service opportunities. Students use strategic planning, competitive strategy and information technology tools to design a soft-adventure and agri-tourism marketing plan for his/her ranch.
Prerequisite: Admission to the Applied Sustainable Ranching program. Individual courses may be taken by non-program students where capacity exists and with instructor permission.
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