ADVG 4210 Adventure and Sport Marketing (3,0,0)

Credits: 3 credits
Delivery: Campus

Students focus on the unique marketing attributes of the adventure and sport product. The course offers an advanced and integrative approach to the study of adventure and sports marketing mix and promotion, and centres on marketing planning, identification of preferred media strategies, and the design of targeted marketing products.
Prerequisite: 3rd year standing
For more information, search for this course here.