This course is the first in a series of practica experiences. The purpose of the seminars is to provide students with an opportunity to prepare a career plan, which in turn will assist them in selecting an appropriate fieldwork placement. Students will research an industry of interest and develop a SWOT analysis of themselves as "brands" as well as for the industry. Specific topics include: constructing a personal mission statement, setting goals, identifying target markets, developing career strategies, evaluating alternatives, and preparing an action plan.
Prerequisite: Admission to the Diploma in Management program
Corequisite: MNGT 143