TRU
Business and Economics

Learning Goals and Objectives

The BBA learning goals specify the intellectual and behavioural competencies that graduates should possess and that provide a foundation for their future professional and personal development and success. Learning goals are general statements, so a number of measurable learning objectives are also established for each goal.

Goal 1:  Critical Thinking and Decision Making – Students are able to:
Learning Objective 1a:  Use analytical and reflective thinking techniques to identify and analyze problems, develop viable alternatives, and make effective decisions.

Learning Objective 1b:  Apply appropriate quantitative and qualitative techniques in solving business problems.
Goal 2:  Communication Skills – Students are able to:
Learning Objective 2a:  Write effective business documents.

Learning Objective 2b:  Prepare and deliver effective oral business presentations using a variety of appropriate technologies.
Goal 3:  Ethical Behaviour and Social Responsibility – Students are able to:
Learning Objective 3a:  Identify and analyze ethical conflicts and social responsibility issues involving different stakeholders.

Learning Objective 3b:  Develop viable alternatives and make effective decisions relating to business ethics and social responsibility.
Goal 4:  Core Business Knowledge – Students are able to:
Learning Objective 4a:  Demonstrate competency in the underlying concepts, theory and tools taught in the core undergraduate curriculum.
Goal 5:  Global Perspective – Students are able to:
Learning Objective 5a:  Identify and analyze relevant global factors that influence decision-making.

Learning Objective 5b:  Develop viable alternatives and make effective decisions in an international business setting.