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BA, Major in Communication – Public Relations Stream
Lower Level Requirements (33 credits)
First-year Requirements (12 credits)
CMNS 1160 - Introduction to Communications (3)
CMNS 1290 - Introduction to Professional Writing (3)
ENGL 1100 - Introduction to University Writing (3)
Any other 3 credits of ENGL (3)
Second-year Requirements (12 credits)
CMNS 2160 - Mass Communication and the Popular Culture Industry (3)
CMNS 2170 – Interpersonal Communication (3)
CMNS 2060 – Introduction to Multimedia(3)
CMNS 2290 - Technical Communication (3)
Event Management and Marketing Requirements (9 credits)
EVNT 2260 - Managing Festivals and Events (3)
EVNT 2070 - Staging Special Events (3)
MKTG 2430 - Introduction to Marketing (3) OR
TMGT1150 - Marketing & Customer Service (3)
Lower Level Electives (27 Credits)
Students select 27 credits of lower level electives. Students may consider, but are not limited to, the following recommendations. Students should also consider any lower level prerequisites they need for upper level electives outside the Communication program.
CONV 1061 - Event Marketing (3)
CMNS 2200 - Technology and Communication (3)
CMNS 2180 - Social Networks, Online Identities, and Internet Memes (3)
VISA 1500 - Introduction to Visual Culture (HTA) (3)
PHIL 2380 - Philosophy and Pop Culture (3)
PHIL 2240 - Philosophy of Technology and Society (3)
JOUR 2020 - Media Theory and History (3)
JOUR 2210 - Introduction to News Photography and Videography (3)
JOUR 2200 - Introduction to Reporting Skills and Techniques (3)
COOP 1000 - Career Management (1)
CMNS 1500 - Digital Photography (3)
CMNS 1750 - Graphic Application and Design I (3)
EVNT 1100 - The World of Events (3)
EVNT 2100 - Conference Management (3)
EVNT 2240 - Sports Event Management (3)
HRMN 2820 - Human Resource Management (3)
ORGB 2810 - Organizational Behaviour (3)
MIST 2610 - Management Information Systems (3)
Upper Level Requirements (39 credits)
Core Requirements (12 credits)
1. CMNS3000 - Research Methods in Communication (3)
2. CMNS 3550 – Media and Public Relations (3)
3. CMNS 4530 – Organizational Communications (3)
4. JOUR 2800 – Journalism Career Preparation 1 (1)
5. JOUR 3800 – Journalism Career Preparation 2 (1)
6. JOUR 4800 – Journalism Career Preparation 3 (1)
Required Electives (27 credits)
Students select 27 upper level credits of Communication, Journalism and/or Film
Upper-Level Electives (21 credits)
Students select 21 credits of upper-level electives. Students may consider, but are not limited to, the following recommendations.
MKTG 3450 - Professional Selling (3)
MKTG 4410 - Services Marketing (3)
MKTG 4460 - Marketing Strategy (3)
MKTG 4490 - Business-to-Business Marketing (3)
MKTG 3480 - Marketing Research (3)
MKTG 4422 - Social Media Marketing (3)
MKTG 4450 - E-Commerce (3)
MKTG 3470 - Consumer Behaviour (3)
MKTG 4470 - International Marketing (3)
MKTG 4480 - Integrated Marketing Communication (3)
TMGT 4050 - Event Tourism (3)
TMGT 4090 - The Culture of Events (3)
IBUS 3510 - International Business (3)
IBUS 4510 - Cross-cultural Management (3)