Sports Event Management
Program Introduction
This two-year diploma is designed to prepare graduates for a variety of positions in the Sports Event Industry.
Employment opportunities exist for graduates to organize sporting events at a corporate, amateur or professional level. Additionally, tourism associations and destination management organizations have begun to realize the potential for attracting sports events to their community and consequently, opportunities exist for graduates with these types of organizations as well.
Courses in this diploma will provide the student with an introduction to not only the business skills required to produce a sports event, but also courses that will teach them how to organize events, find appropriate sponsors, recruit and motivate volunteers and successfully market the event. Students will also be introduced to the importance of sporting events in Canadian culture.
NOTE: It is anticipated that this program will undergo significant curriculum changes during the next calendar year. Interested applicants are advised to check with School of Tourism Faculty before enrolling in this program.
Program Outline
Suggested Course of Study
Year One |
Fall Semester |
| Course | Course Title | Cr |
| ENGL 1810 | Business, Professional & Academic Composition | 3 |
| PHED 2110 | Introduction to the Study of Sport | 3 |
| PHED 2130 | Sport in Canadian Society | 3 |
| TMGT 1160 | Organizational Leadership in Tourism | 3 |
| ELECTIVE | Consider STSS 1050, 1060 & 1070 or COMP 1000 | 3 |
|
Winter Semester |
| ENGL 1920 | Professional Presentation/Communication | 3 |
| ACCT 1000 | Financial Accounting | 3 |
| ECON 1950 | Principles of Macroeconomics | 3 |
| TMGT 1150 | Marketing & Customer Service | 3 |
| PHED Elective | Example: PHED 1100, 1190 or 2140 (fit this schedule) | 3 |
|
| Total Credits Year 1 | 30 |
|
|
|
|
| Computer Skills: Students seeking admission to the program must possess skills equivalent to COMP 191, Introduction to Computers and Business Information Systems, or COMP 170 Introduction to Computers. |
Year Two |
Fall Semester |
| Course | Course Title | Cr |
| ACCT 1010 | Management Accounting | 3 |
| CONV 2240 | Sports Event Management | 3 |
| CONV 2260 | Managing Festivals and Events | 3 |
| PHED 2000 | Analysis of Performance in Team sports | 3 |
| ECON 1900 or ECON 2430 | Principles of Microeconomics Global & Canadian Economic Issues | 3
3 |
Winter Semester
| CONV 2170 | Fundraising for Non-profit Organizations | 3 |
| CONV 2250 | Sports Event Marketing | 3 |
| TMGT 1140 | Human Resources Management | 3 |
| TMGT 2590 | Entrepreneurship | 3 |
| PHED Elective | Example: PHED 1120 OR 1230 | 3 |
| TMGT 1500
HGMT 2500 | Field Trip Activity Fee - 1 ($300.00)
Field Trip Activity Fee - 2 ($300.00) |
|
|
| Total Credits Year 2 | 30 |
| NOTE: * Students need to complete only one of ADVG 212 or PHED 1120. In other words, taking one activity course and one PHED elective is permitted in the program. In order to graduate from the Sports Event Management Diploma, students must complete a minimum of 500 hours of relevant work experience in the Sports Event industry. |
|
| Total Program Credits | 60 |
