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BTM-diplomas

Events and Conventions Management

Program Introduction

ConventionsSome industry experts consider the special event and group business to be the fastest growing segment of the Canadian tourism industry. This program is designed to provide a practical overview of the function, skills and knowledge required to successfully plan, organize, manage, promote, and evaluate a festival, convention, trade show, or special event. Event planning is a very detail-oriented business. As a result, this program will appeal to individuals who have a high regard for details and the creative ability to manage special events and conventions from inception to fruition.

Special events and conventions are being recognized as great generators of money into a community. Because of this, there is a tremendous increase in the number of convention facilities being built in Canada and abroad. Employment opportunities exist in corporations, associations, hotels and resorts, convention centres, municipal convention and visitors' bureaus, and destination management companies. As well, there are plenty of opportunities for graduates with an entrepreneurial spirit to start their own business.

Tourism programs at TRU have the strong support and commitment of industry. Graduates have found employment locally, provincially, nationally, and internationally. Often, employment opportunities for our students have been activated by work experience opportunities that have been built into the programs.

Program Outline

Suggested Course of Study

Year One

Fall Semester

Course

Course Title

Cr

ENGL 181

Business, Professional and Academic Composition

 3

MATH 110

Finite Math with Applications I

 3

TMGT 111

The Tourism Industry

 3

TMGT 116

Organizational Leadership in Tourism

 3

ELECTIVE

Consider STSS 105, 106 & 107 or COMP 100

 3


Winter Semester

ENGL 192

Professional Presentation/Communication

 3

ACCT 100

Financial Accounting

 3

TMGT 114 

Human Resources Management

 3

TMGT 115

Marketing & Customer Service

 3

HMGT 111

Catering & Service Management

 3

 

Total Credits Year 1

30

Year Two

Fall Semester

Course

Course Title

Cr

ACCT 101

Management Accounting

 3

TMGT 225

Hospitality Law

 3

CONV 210

Conference Management I

 3

CONV 224 or
CONV 226

Sports Event Management
Festivals & Events Management

 3

ECON 122* or
ECON 190 or
ECON 195

Introduction to Basic Economics
Principles of Microeconomics
Principles of Macroeconomics

 3

Winter Semester

TMGT 207

Staging Special Events

 3

TMGT 259

Entrepreneurship

 3

CONV 211

Conference Management II

 3

CONV 217

Fundraising for Non-Profit Organizations

 3

CONV 219

Destination Marketing Organizations

 3

TMGT 150
CONV 250

Field Trip Activity Fee- 1 ($300.00)
Field trip Activity Fee - 2 ($300.00)

 

 

Total Credits Year 2

30

NOTE: Before graduating, and in order to receive the Events and Conventions Management Diploma, students must complete a minimum of 500 hours of relevant work experience in the tourism industry.

*Students are advised to take Econ 190 or Econ 195 if intending to pursue BTM.

 

Total Program Credits

60

 
 
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