Event Management Certificate on-line

PLEASE NOTE THAT THIS CERTIFICATE IS NOW BEING OFFERED THROUGH OPEN LEARNING, THE FORMAT HAS NOT CHANGED.  FOR FURTHER INFORMATION PLEASE CONTACT TRU OPENING LEARNING AT:  1-800-663-9711.

http://www.tru.ca/distance/programs/tourism/event-management-certificate.html

The Event Management Certificate (EMC) is a full online program that has been designed to accommodate your busy life style. On-line learning may be the best option for you.

An on-line program designed to help you:

• Acquire the skills necessary to plan and manage festivals and special events.
  
• Upgrade your skills for entering the workforce.
  
• Meet your schedule as a full or part-time learner.
  
• Build credit toward a diploma in Event Management or Bachelor of Tourism Management (BTM).

The Event Management Certificate online delivery will occur during the fall, winter, and spring semesters, there are six courses in the certificate, they will be delivered in the following sequence: Please contact Open Learning for course schedule.

Course Descriptions:

CONV 1010

Introduction to Tourism (On-line - 40 hours) 3 credits

The course is designed to provide an introduction to the tourism industry. Consideration is given to the concepts and vocabulary common throughout the eight tourism sectors. A critical examination of the competition for resources with other industries in British Columbia will be examined.

Note: TMGT 1110 is an alternate and equivalent course to CONV 1010

CONV 1020

Introduction to Special Event Management (On-line - 40 hours) 3 credits

This course provides insight into how communities (local, regional and national) and the cultures within these communities can be attracted to and successfully included in special events. Consideration is given to cross-cultural issues and the challenges of creating an "authentic" experience while respecting the local environment and the traditions of the people who live in the location a special event is hosted. Some approaches and techniques for incorporating the traditions of communities and cultures into special events will be demonstrated.

Note: CONV 2260 is an alternate and equivalent course to CONV 1020

CONV 1030

Celebrating Community and Culture (On-line - 40 hours) 3 credits

This course provides insight into how communities (local, regional and national) and the cultures within these communities can be attracted to and successfully included in special events. Consideration is given to cross-cultural issues and the challenges of creating an "authentic" experience while respecting the local environment and the traditions of the people who live in the location a special event is hosted. Some approaches and techniques for incorporating the traditions of communities and cultures into special events will be demonstrated.

CONV 1040

Event Volunteer Management (On-line - 40 hours) 3 credits

The course is designed to introduce the student to the concepts and theories for the successful management of event volunteers. Current trends and their impacts on volunteer organizations will be examined. The student will participate in volunteering for a special event.

CONV 1050

Legal Liability and Risk Management (On-line - 40 hours) 3 credits

The goal of CONV 1050 is to provide an introduction to event management law and risk management. This course has been designed to provide a broad perspective about the legal and risk management issues involved in planning and hosting tourism events. It will provide an overview of many topics that can be studied at greater depth in future law courses.

Note: TMGT 2250 is an alternate and equivalent course to CONV 1050

CONV 1060

Event Marketing (On-line - 40 hours) 3 credits

This course reviews the concepts and tools used to design and implement a successful event marketing strategy. The focus of the course is on applying contemporary principles of strategic marketing to the process of event management. These concepts are applicable to the broadest definition of the event management industry including festivals, sporting events, community celebrations, cultural events, and arts productions. A student-defined case study further defines the application of course content.

Note: TMGT 1150 is an alternate and equivalent course to CONV 1060

CONV 1010 Introduction to Tourism (3 credits)

The course is designed to provide an introduction to the tourism industry. Consideration is given to the concepts and vocabulary common throughout the eight tourism sectors.  A critical examination of the competition for resources with other industries in British Columbia will be examined.

CONV 1020 Introduction to Special Event Management (3 credits)

The course is designed to introduce the student to the planning and management of special events and festivals. The highly inter-disciplinary course addresses the systems, tools and checklists necessary for successful festival and event planners.

CONV 1030 Celebrating Community and Culture (3 credits)

The course is designed to explore how communities and the cultures within these communities can be attracted to and successfully included in special events. Consideration is given to cross-cultural issues and the challenges of creating “authentic” experiences while respecting the local environment and the traditions of the people who live there.

CONV 1040 Event Volunteer Management (3 credits)

The course is designed to introduce the student to the concepts and theories for the successful management of event volunteers. Current trends and their impacts on volunteer organizations will be examined. The student will participate in a volunteer management practicum.

CONV 1050 Legal Liability and Risk Management (3 credits)

The course is designed to examine industry law and risk management for hospitality and tourism. It will provide a broad perspective about the legal and risk management issues involved in managing festivals and events. Many of the concepts learned can be applied through other future courses.

CONV 106 Event Marketing (3 credits)

The course is designed to explore the concepts and tools used to design and implement a successful event marketing strategy. Focus is on the application of contemporary principles of strategic marketing to the process of event management. A student-defined and initiated case study will provide course theory application.

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How does online work?

The Event Management Certificate is delivered strictly online, no classrooms necessary. You will be interacting not only with your instructor, but you will be encouraged to engage in numerous discussions, email communication, and the occasional chat with your online classmates. The greatest benefit of online education is the incredible convenience that it offers. Unlike a traditional class, online courses usually don't have regular meetings, and as a result, you can do your schoolwork and studying based around your schedule. There are still due dates for assignments and exams. You will need to commit 8 to 10 hours a week per course.

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Admission Information:

Duration: 13 Weeks per semester
Pre-requisite: None, however students should have basic computer skills

For further information about the EMC please call:

PLEASE NOTE THAT THIS CERTIFICATE IS NOW BEING OFFERED THROUGH OPEN LEARNING, THE FORMAT HAS NOT CHANGED.  FOR FURTHER INFORMATION PLEASE CONTACT OPEN LEARNING AT: 1-800-663-9711 or if in Kamloops: 250-852-7000.