Majors and Minors
The School of Tourism offers these Majors and Minors:
Majors
Minors
- Marketing
- Environmental Econ/Sustainable Development
- Finance
- Human Resource
- International Business
Adventure Studies Major
Experience adventure worldwide. Steward the environment. Manage and mentor.
The growth of the adventure travel industry is paralleled by a growing need for capable adventure tourism managers. Governments, businesses, organizations and communities require tourism experts to help develop, direct and promote adventure experiences in their villages, cities, regions and countries.
Adventure Studies within the Bachelor of Tourism Management Degree equip students for these opportunities by offering courses in the following topics:
- eco and adventure tourism programming
- international adventure business and community development
- adventure tourism marketing
- policy development and planning
- contemporary issues in adventure tourism
- legal liability and risk management
Adventure Studies are offered as an Honours Degree, a Major and a Minor within the BTM degree. To build upon students’ existing skills and competencies, credits completed from the Adventure Diploma, the Canadian Mountain and Ski Guide Diploma, or other post-secondary programs may be transferred into the degree. Students may study on a full or part-time basis.
As part of their course work, students in Adventure Studies participate in numerous projects for local and foreign agencies. An international field trip is offered every year to familiarize students with adventure tourism development abroad.
The unique combination of theory and practice produces competent graduates who quickly apply the skills they gained as students to their careers:
- as consultants to businesses, organizations, communities and governments
- as research assistants
- as tourism product developers
- as tourism industry professionals
Adventure Studies Major
| Business Applications for Eco and Adventure Tourism Management |
ADVG 4010 |
|
Graduating Seminar |
ADVG 4080 or TMGT 4020 |
|
AND 18 CREDITS FROM THE FOLLOWING: |
|
Legal Liability & Risk Management for Eco & Adventure Tourism Businesses |
ADVG 4020 |
|
Contemporary Perspectives in Eco and Adventure Tourism |
ADVG 4030 |
|
Eco and Adventure Tourism Programming |
ADVG 4040 |
|
Adventure Tourism International Business Development |
ADVG 4050 |
|
Selected topics in Nature-based Adventure Tourism |
ADVG 4070 |
|
Adventure Tourism International Community Development |
ADVG 4090 |
|
Adventure Tourism Field Trip |
ADVG 4100 (6 credits)
ADVG 4110 (3 credits) |
|
Adventure and Sport Marketing |
ADVG 4210 |
|
The Culture of Adventure |
ADVG 4220 |
| Consulting in Adventure |
ADVG 4230 |
Honours Degree - Adventure Studies Major
| Honours Thesis (required) |
TMGT 4990 (6 credits) |
|
AND 30 CREDITS FROM THE FOLLOWING: |
| Business Applications for Eco and Adventure Tourism Management (required) |
ADVG 4010 |
| Graduating Seminar (required) |
TMGT 4020 |
|
Legal Liability & Risk Management for Eco & Adventure Tourism Businesses |
ADVG 4020 |
|
Contemporary Perspectives in Eco and Adventure Tourism Management |
ADVG 4030 |
|
Eco and Adventure Tourism Programming |
ADVG 4040 |
|
Adventure Tourism International Business Development |
ADVG 4050 |
|
Selected topics in Nature-based and Adventure Tourism |
ADVG 4070 |
|
Adventure Tourism International Community Development |
ADVG 4090 |
|
Adventure Tourism Field Trip |
ADVG 4100 (6 credits)
ADVG 4110 (3 credits) |
|
Adventure and Sport Marketing |
ADVG 4210 |
|
The Culture of Adventure |
ADVG 4220 |
|
| Consulting in Adventure |
ADVG 4230 |
International Adventure Tourism Development Minor
| Business Applications for Eco & Adventure Tourism Management |
ADVG 4010 |
|
Adventure Tourism International Business Development |
ADVG 4050 |
|
Adventure Tourism Inernational Community Development |
ADVG 4090 |
|
Adventure Tourism Field Trip OR
Adventure Tourism Field Trip |
ADVG 4100 (6 credits)
ADVG 4110 (3 credits) |
Adventure Studies Minor in Adventure
| Business Applications for Eco and Adventure Tourism Management |
ADVG 4010 |
|
Any course between ADVG 402-423 |
ADVG 4XXX |
|
Any course between ADVG 402-423 |
ADVG 4XXX |
|
Any course between ADVG 402-423 |
ADVG 4XXX |
Management Major
A Management Major within the Bachelor of Tourism Management (BTM) program will help develop tourism professionals with a broad, interdisciplinary understanding of tourism planning and management issues. Most importantly, these professionals will be equipped with the necessary expertise to effectively manage and plan for tourism development in a variety of sectors while ensuring a proper balance between social, environmental and economic factors.
A Management Major will build upon the strong business and tourism foundations of the Bachelor of Tourism Management by providing students with the opportunity to acquire additional skills and knowledge in areas such as community and cultural issues, policy and planning, land use management, sustainable development, product development and innovation, resort management, event tourism, and casino operations.
Graduates of Bachelor of Tourism Management with a Management Major can look forward to career opportunities:
Advising tourism-related enterprises and governments as business consultants or managing within these organizations; or
they can consider graduate studies in such areas as tourism, community planning or business.
Management Major - 24 credits
Entrepreneurship Major and Minor
An Entrepreneurship Major or Minor within the Bachelor of Tourism Management (BTM) program will help develop tourism professionals who have the knowledge and skills needed to effectively compete within a dynam
ic environment, identify existing and emerging market opportunities, and develop ventures to take advantage of them. Most importantly, these professionals will be equipped with the necessary expertise to effectively manage these ventures as they navigate the turbulent waters of their industry and grow into mature, innovative, and thriving organizations.
An Entrepreneurship Major or Minor will build upon the strong business and tourism foundations of the Bachelor of Tourism Management by providing students with the opportunity to acquire additional skills and knowledge in the areas of new business development, strategic planning, international issues, information technology, consumer behaviour, small business management, operations research, and field experience.
Successful professionals developing and marketing tourism products are essentially staging "experiences". These experiences present unique challenges beyond those identified with service products and the Entrepreneurship program within the Bachelor of Tourism Management will ensure that our graduates are equipped to become leaders in the growing "experience" economy.
Graduates of Bachelor of Tourism Management with an Entrepreneurship option can look forward to career opportunities:
- As entrepreneurs within new or existing businesses;
- Advising tourism enterprises and governments as business consultants or tourism organization managers; or
- They can consider graduate studies in such areas as tourism or business.
Entrepreneurship Major - 24 credits
Entrepreneurship Minor - 12 credits
