Faculty of Science
Digital Art & Design (DAAD)
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Courses for the

Digital Art & Design Program

Year 1 Year 2
Fall Fall
DAAD 1200 Communications Graphics 1 (L) (3,0,0) DAAD 2750 Graphic Apps and DAAD Systems 2 (L) (2,1,3)
DAAD 1300 Typography (L) (3,0,0) DAAD 2880 Project Management & Client Contact (L) (3,1,1)
DAAD 1500 Digital Photography (L) (3,1,0) DAAD 2950 Desktop Publishing & Digital Prepress (L) (2,1,3)
DAAD 1750 Graphic Apps and DAAD Systems (L) (2,1,3) DAAD 2960 New Media 2 (L) (2,1,3)
VISA 1210 Drawing 1 (L) (3,1,0) CMNS 2310 Business Writing (L) (4,0,0)
Winter Winter
DAAD 1100 Graphic Design (L) (2,1,1) DAAD 2600 Production Art (L) (0,2,6)
DAAD 1950 DTP & DPP 1 (L) (2,1,3) DAAD 2840 Content Creation & Information Design (L) (2,1,3)
DAAD 1960 New Media 1 (L) (2,1,3) DAAD 2860 DAAD Project (L) (0,1,6)
VISA 2210 Drawing 2 (L) MNGT 1430 Marketing (4,0,0)
ENGL 1810 Business Writing (4,0,0) VISA 1500 Visual Culture (3,0,0)

Course Descriptions

DAAD 1200

DAAD 1200

Graphic Design (2,1,0) 3 credits

The basis of design requires the bringing together of various elements – words, photographs, illustrations and graphic images – into one area to achieve an interaction with the intended audience that will communicate a message within a given context. This course will allow the students to explore the creative potential of these elements through conscious experimentation and study of the effects of reworking and refining ideas.

Corequisite: DAAD 1750

DAAD 1300

DAAD 1300

Typography (2,1,0)(L) 3 credits

This course provides the student with the typographic skills required to produce effective communications in the Computer Graphics and Desktop Publishing environments. The importance of sound typographic communication skills will be stressed. Elements of good typography. choosing the proper typestyle, and type as a powerful communication tool will be explored. An in-depth look at Desktop Publishing software will also be included in this course.

Corequisite: DAAD 1750

DAAD 1500

DAAD 1500

Digital Photography (2,2,0)(L) 3 credits

This course is an introduction to digital photography - focusing on composition and employment of digital images in both web and print based projects. The course provides students with the necessary skills to produce better pictures and improve their overall knowledge and appreciation of photography. They will be given the opportunity to fine-tune their style (both in terms of content and approach) while developing portfolio pieces intended for utilization in their designs for various DAAD projects.

DAAD 1750

DAAD 1750

Graphic Applications and Digital Art & Design Systems 1 (2,1,3) 3 credits

This is an introduction to the theories, processes, hardware and software used in solving illustration or photograph-based visual problems and creating computer generated artwork. Students will take their solutions from sketch through to print and network-based output for applications including: desktop publishing and prepress, multimedia and web development. Students will be exposed to hardware and software commonly used in the industry.

DAAD 1950

DAAD 1950

Desktop Publishing and Digital Prepress 1 (2,1,3) (L) 3 credits

This course introduces the issues and technologies involved in moving print-based design projects from concept to final output. This is accomplished by a study of print technologies, their limitations and attributes; and an exploration of common computer-based publishing technologies and processes.

Prerequisite: DAAD 1200, DAAD 1300, DAAD 1750 (or relevant work experience with a work portfolio)

DAAD 1960

DAAD 1960

New Media 1: Multimedia, Animation & Online Publishing (2,1,3)(L) 3 credits

In this course students are introduced to organizing information and designing user interfaces for computer delivered communications using prevailing development software. Topics will include: project planning – storyboards, maps and other planning documents; principles of animation – time, motion and juxtaposition as design elements; presentation design – both esthetic and pragmatic; user interface development; technical issues – file formats, moving information between various software packages, CDROM publishing, network-based publishing; players and roles; projects types and applications.

Prerequisite: DAAD 1200, DAAD 1300, DAAD 175 (or relevant work experience with a work portfolio)

DAAD 2600

DAAD 2600

Production Art (0,1,6)(L) 3 credits

This course is designed to allow students the opportunity to develop their skills as computer artists. Preparation of a presentation level portfolio will be the primary focus of this course. Assignments will be aimed at developing the students’ speed and dexterity on the computer. Students will also gain experience in working to tight production deadlines, coping with client generated restrictions and design limitations. Some assignments will be allocated to students from ‘real world’ production houses. A strong emphasis of the course is the transition from school to work. A field trip to visit larger workplaces in the lower mainland is part of this course.

Prerequisite: Successful completion of all required courses of the first three terms of the DAAD program

DAAD 2750

DAAD 2750

Graphic Applications and Digital Art & Design Systems 2 (2,1,3) (L) 3 credits

This is a continuation of DAAD 1750 and explores advanced and complex usage of the theories, processes, hardware and software used in solving illustration and photographic visual problems and creating computer generated artwork. Students will take their solutions from sketch through to print and network-based output for applications including: desktop publishing and prepress, multimedia and web development. Students will be exposed to hardware and software commonly used in the industry. Problems in DAAD 275 increase in complexity and in technical requirements.

Prerequisite: Successful completion of all required courses of the first three terms of the DAAD program

DAAD 2840

DAAD 2840

Content Creation, Information Design and Portfolio Development (2,1,3) (L) 3 credits

This course explores the essential principles of multimedia writing, information design, editing and conception, including approaches to content arrangement, narrative, and the use of non-linear and associative patterns. Strategies for repurposing existing content will also be explored.

Prerequisite: CMNS 1810, DAAD 1100, 1200, 1300, 1960

DAAD 2880

DAAD 2880

Project Management and Client Contact (3,1,1) (L) 3 credits

There are two elements to this course: project management theory which the students will apply practically to development projects in the program; and a case study component that puts students in touch with industry representatives for the exploration of client contact problems.

Prerequisite: Successful completion of all required courses of the first three terms of the DAAD program

DAAD 2950

DAAD 2950

Desktop Publishing and Digital Prepress 2 (2,1,3) (L) 3 credits

This course is a continuation of DAAD 1950 and examines the issues and technologies involved in moving print-based design projects from concept to final output. Issues involving advanced color usage, service bureau liaison, and high-end printing will be covered in greater depth.

Prerequisite: DAAD 1100, 1200, 1300, 1950

DAAD 2960

DAAD 2960

New Media 2: Multimedia, Animation and Online Publishing (2,1,3) (L) 3 credits

This is a continuation of DAAD 1960. Students continue to explore organizing information and designing user interfaces for computer delivered communications using prevailing development software. Topics will include: project planning – storyboards, maps and other planning documents; principles of animation – time, motion and juxtaposition as design elements; presentation design – both esthetic and pragmatic; user interface development; technical issues – file formats, moving information between various software packages, CDROM publishing, network-based publishing; players and roles; projects types and applications. As projects increase in complexity, students will look at issues such as maintaining style in large web sites, template development, and leading edge technologies such as streaming media and animation.

Prerequisite: DAAD 1100, 1200, 1300, 1750 and 1960

Corequisite: DAAD 2840

[an error occurred while processing this directive] CMNS 2310 (formerly ENGL 2310)

CMNS 2310 (formerly ENGL 2310)

Technical Writing and Editing for Digital Art and Design (3,0,0) 3 credits

The emphasis of the course is on revising and editing documents for various publications. In this course students will review grammar and work on developing a publishable style. The class is held in a computer lab where the basics of word processing will be reviewed; students will compose assignments using computer software and will receive feedback to help build revision skills. A portfolio is required at the end of the course with revisions of all major assignments.

Prerequisite: Three credits of a first-year Communications course with a C+ or better; second year standing in the DAAD program or permission from the instructor

VISA 1210

VISA 1210

Drawing 1 (3,1,0)(L) Studio - 3 credits

An introduction to the fundamentals of drawing, covering formal elements of drawing, composition, and balance as well as practical techniques for seeing/drawing effectively. The student will be introduced to a range of drawing media and methods. Visual references, group critiques, discussions and readings will fortify theory. Although practical projects and techniques will be demonstrated in class, students are advised to timetable additional studio time in order to complete assignments which will be presented for critique.

Prerequisite: None

VISA 1220

VISA 1220

Drawing 2 (3,1,0)(L) Studio - 3 credits

A continuation of VISA 121, building on basic drawing skills, history and theory. This will cover further concepts such as texture and colour as well as layering and proportion/distortion, with an emphasis on visual communication of content through composition, choice of media and surface. Visual references, group critiques, discussions and readings will fortify theory. Practical aspects of assignments will be introduced in class but students are advised to timetable studio time in addition to class time in order to complete assignments for critique.

Prerequisite: VISA 1210 or equivalent

VISA 1500

VISA 1500

Introduction to Visual Culture (3,0,0) 3 credits

An interdisciplinary investigation of culture through the study of our visual environment. Beginning with the development of a critical framework for understanding visual art forms, the course will progress to encompass other viewpoints and forms of visual communications such as television, film, video, computers, billboards, graffiti, new technology and other image making sources. A variety of topics related to our visual environment will be presented by guest lectures, artists and field professionals. This is a lecture class: no drawing skills are required.

Prerequisite: None

MNGT 1430

MNGT 1430

Introduction to Marketing (3,0,0) 3 credits

This course is designed to provide students with an overall view of the marketing function. They will come to understand the role of marketing in society and its application within organizations. Topics include marketing strategy, market segmentation, planning and implementing and marketing mix (the product, price, channels of distribution, advertising and personal selling functions), and managing and controlling the marketing process.

Prerequisite: Admission to the Diploma in Management or Diploma in Horticulture and Management programs