Welcome to the

Digital Art and Design Program

The primary objectives of the Digital Art & Design (DAAD) Program are: preparation for employment in the diverse field of computer graphics and multimedia, while exposing students to a variety of computer graphic software applications; and the development of sound visual communications and problem solving skills.

The Digital Art & Design program was created in 1985 and has continually evolved to embrace advances and applications for computer-based design and imagery. The mid to late 1980s saw the emergence of computer-based print design and pre-press. These tools and techniques have matured and are almost universally used in print production industries. The mid to late 1990s saw the emergence of online and internet-based communications and publishing. We are still in the midst of this most recent communications evolution.

The Digital Art & Design program has evolved with these trends to provide its graduates with a base of skills that will serve them throughout their careers. Professional communications will always be about communicating a message to a target audience on behalf of a client. What changes is the manner in which this is accomplished.

Digital Art & Design related industries and the nature of employment in these industries are evolving at a phenomenal rate. Working relationships are increasingly characterized by temporary, part-time and various contract and per-project arrangements. Our industries and fields are also characterized by global competition, cultural diversity, new technologies, and new management processes that require workers to have critical thinking, problem-solving and communication skills as well as advanced levels of practical and technical skills.

Digital Art & Design is a career technology program that fills this role. The shift to a world where knowledge and information are the fundamental inputs of economic activity marks a very important theme for the development of the Digital Art & Design program. It is our graduates who will be called upon to communicate the information in our information-based society.