Director of Development
Nena Jocic-Andrejevic, who prefers to be referred to by her first name "Nena", is well known in the fund development community as a strong relationship builder. Nena has specialized in assisting organizations in fund development and governance — spanning academic institutions and community organizations in the areas of arts and heritage, education, sports, social services, health, religion, immigration settlement, heritage and various professional organizations.
Of her 26 years working in the non-profit sector, Nena has served as an Executive Director and Chief Development officer and has been responsible for raising $60 million dollars for various organizations in Alberta and British Columbia. Nena started her career in banking and marketing, and has worked overseas in diplomacy for the Thai Embassy in Belgrade. Upon return to Canada, Nena became the Executive Director of Changing Together, a Centre for Immigrant Women in Edmonton.
In 1994 Nena joined the Faculty of Medicine at the University of Alberta to establish a fund development program and prepare the Faculty for a Capital Campaign. Her career took her to the Edmonton SPCA to establish a gift planning program and also establish the ground work for a capital campaign. In 1996, Nena established her consulting firm, and has since implemented fund development initiatives, including feasibility studies, capital campaigns, gift planning, and integrated fund development programs for such organizations as the Canadian Paraplegic SAGE (Senior’s Association of Greater Edmonton), the Winifred Stewart Association (for the intellectually challenged), the Anglican Dioceses of Edmonton and Athabasca, the Fringe Theatre Adventures, Crime Stoppers of Edmonton and Northern Alberta, Rick Hansen Foundation, Edmonton FreeNet and Heritage Community Foundation, IndoCanadian Women’s Association — to name a few.
Most recently, Nena was Manager of Gift Planning for the Faculty of Engineering and Interim Development Director at the University of Alberta, and continued to serve as a consultant with various agencies. In February 2016 she took on a new challenge as Director of Development for the Faculty of Law at Thompson Rivers University, in Kamloops.
Nena is a certified Board Development Instructor and an active community volunteer. She has served on numerous community boards and advisory bodies, including the Alberta Multicultural Heritage Council, Edmonton Multicultural Society, Compassion House, Catholic Social Services, to name a few. In Edmonton she established the Edmonton Community Citizenship Committee in 2007, and as Chair, conducted numerous Citizenship Ceremonies in conjunction with Institute of Canadian Citizenship.
Nena’s personal interests are social justice on one hand, and innovation and entrepreneurship on the other. She feels that in her role as Director of Development for the Faculty of Law at TRU, she will contribute and assist its innovative and talented faculty members as well as its enthusiastic student body, by inspiring the community to financially support their endeavors. As for innovation and entrepreneurship, Nena is a firm believer that what will drive the new economy in Canada will result from commercialization of a significant number of projects at Canadian universities, the garages and basements of our country, when the provincial and federal government funding bodies change the granting process for research and development.
Nena is married to Miki Andrejevic, whose career in Law took him into arts management 30 years ago. They have two daughters living in Edmonton, and four grandchildren. Her 90-year old father, a former civil engineer, a two-time cancer survivor, is a great source of inspiration to the family and others.