Thompson Rivers University
Thompson Rivers University

Professorship In The Master Of Tourism In Experience Studies

The Details

Professorship In The Master Of Tourism In Experience Studies

Investment: $3,000,000 endowment generating $120,000 per year.
$120,000 per year for five years.

Opportunity

$120,000 per year would provide the Faculty of Adventure, Culinary Arts and Tourism (ACT) at Thompson Rivers University (TRU) the ability to fund a new full-time salary and benefits position for a dedicated faculty member with specialized expertise in tourism, and more specifically in experience studies.

Impact

Become the founder of TRU’s Professorship in Experience Studies within the new Master of Tourism in Experience Studies (MTESM). This cost recovery program will be one-of-a-kind in Canada, offering a Master’s degree that will strengthen TRU’s reach into the global educational market and fill a space still largely overlooked by North American universities. There are currently no Master’s degrees in North America that focus directly on experience studies, and only two Master’s degrees in Canada directly related to tourism.

This proposed innovative degree will build international and interdisciplinary capacity and learning for students through working across faculties and departments as well as with international partner institutions. The degree will encompass innovation and entrepreneurial thinking, best destination development practice, interdisciplinarity, sustainability, ethics and organizational responsibility. The flexible, custom designed and concentrated nature of the delivery model for this degree should be highly attractive to international students, current industry professionals and others interested in upgrading their educational credentials.

The new faculty position will allow for TRU’s research capacity in experience studies to expand and the school will be able to undertake new applied research projects on topics important to the industry. Students will also have expanded opportunities for research supervision with international partner institutions and it is anticipated that courses will be taught/team-taught by visiting international scholars. Graduating students will give a professional dissemination of their research outcomes at the one week final Colloquium in August of each year.

The Faculty of Adventure, Culinary Arts and Tourism is known for having strong ties to industry, establishing the first tourism degree in BC, and having the longest running Bachelor of Tourism Management in Western Canada. ACT has a track record of developing programs that fill unique market niches, such as Tourism Management, Adventure Studies, Events & Conventions, and Entrepreneurship in Tourism. These programs are not common in Canada and have focused on experience-making, experience design, and experience provision at the undergraduate level. The next important step in the evolution of TRU’s educational program development is a graduate program with a focus on studying, creating and operationalizing experiences.