Skip to Content
textbox background Search
Adult Basic Education
Arts
Business and Management Studies
Education
General Studies
Health and Human Services
Science
Technology
Tourism
TRU Kamloops Distance Education Programs and Courses
TRU Start BC
Transfer, Continuing Studies and Extension Programs
University Consortium Programs
Prior Learning Assessment and Recognition (PLAR)
Contact TRU-OL
Course Codes
   

Event Management Certificate

The Event Management Certificate program is designed to help you acquire the skills necessary to plan and manage festivals and special events; upgrade your skills for entering the workforce; meet your schedule as a full- or part-time student learner; and build credit toward a diploma in Event Management or a Bachelor of Tourism.

Admission Requirements

Open admission.

Students who plan to complete a credential with TRU-OL must complete and submit a Program Admission/Transfer Credit form.

Residency Requirements

Minimum of 6 TRU credits (distance or on-campus).

Certificate Requirements

18 credits with a minimum graduating grade point average (GPA) of 2.0 (C average) are required.

General Education Requirements

Students should have basic computer skills.

Core Requirements

  • CONV 1011, Introduction to Tourism (3)
  • CONV 1021, Introduction to Special Event Management (3)
  • CONV 1031, Celebrating Community and Culture (3)
  • CONV 1041, Event Volunteer Management (3)
  • CONV 1051, Legal Liability and Risk Management (3)
  • CONV 1061, Event Marketing (3)

CONV 1011, Introduction to Tourism

This course is designed to introduce students to the tourism industry. Consideration is given to the concepts and vocabulary common throughout the tourism sectors. A critical examination of the competition for resources with other industries is examined.
Prerequisites: None
Equipment: Computer with Internet access is required.
Start Date: Refer to the TRU-OL website or contact Student Services to confirm course availability and the registration deadline.
Completion: 14 Weeks.

CONV 1021, Introduction to Special Event Management

This course is designed to introduce the planning and management of special events and festivals to students. This is a highly inter-disciplinary course that addresses the systems, tools and checklists required for festival and event planners to be successful. Like many other specialized industries, the field of festivals and special events has grown more complex and sophisticated as a result of societal shifts as well as consumer behaviours and expectations. Increasingly, the public expects to be "wowed" by events and are quick to share their experiences, both good and bad, with the world. Therefore, the intention of this course is to provide the learner with the tools and skills required to organize a community-based festival that meets, and hopefully exceeds, those expectations. Upon completion of the course, the learner will have been exposed to a variety of resources that should help walk them through the event planning process. As well, the learner will have completed a portfolio that essentially constitutes a "how to" manual for future event organization.
Prerequisites: None.
Equipment: Computer with Internet access is required.
Start Date: Contact Student Services to confirm course availability and the registration deadline.
Completion: 14 Weeks.
 
CONV 1031, Celebrating Community and Culture
This course provides insight into how communities (local, regional and national), and the cultures within these communities, can be attracted to and successfully included in special events. Consideration is given to cross-cultural issues and the challenges of creating an “authentic” experience while respecting the local environment and the traditions of the people who live in the location a special event is hosted. Some approaches and techniques for incorporating the traditions of communities and cultures into special events will be demonstrated.
Prerequisites: None.
Equipment: Computer with Internet access is required.
Start Date: Contact Student Services to confirm course availability and the registration deadline.
Completion: 14 Weeks.
 
CONV 1041, Event Volunteer Management
This course is designed to introduce the student to the concepts and theories for the successful management of event volunteers. Current trends and their impacts on volunteer organizations will be examined. The student will participate in volunteering for a special event.
Prerequisites: None.
Equipment: Computer with Internet access is required.
Start Date: Contact Student Services to confirm course availability and the registration deadline.
Completion: 14 Weeks.
 
CONV 1051, Legal Liability and Risk Management
The goal of this course is to provide an introduction to event management law and risk management. This course has been designed to provide a broad perspective about the legal and risk management issues involved in planning and hosting tourism events. It will provide an overview of many topics that can be studied at greater depth in future law courses.
Prerequisites: None.
Equipment: Computer with Internet access is required.
Note: TRU on-campus course TMGT 2250 is an alternate and equivalent to CONV 1051.
Start Date: Contact Student Services to confirm course availability and the registration deadline.
Completion: 14 Weeks.

CONV 1061, Event Marketing
This course reviews the concepts and tools used to design and implement a successful event marketing strategy. The focus of the course is on applying contemporary principles of strategic marketing to the process of event management. These concepts are applicable to the broadest definition of the event management industry including festivals, sporting events, community celebrations, cultural events and arts productions. A student-defined case study further defines the application of course content.
Prerequisites: None.
Equipment: Computer with Internet access is required.
Note: TRU on-campus course TMGT 1150 is an alternate and equivalent to CONV 1061.
Start Date: Contact Student Services to confirm course availability and the registration deadline.
Completion: 14 Weeks.

Students are responsible for consulting with their TRU-OL program advisor to ensure that courses selected are appropriate for the program of study or to meet future educational goals. Students require a Letter of Permission before registering in a course (not listed on the website) at any other post-secondary institution to complete the credential. Students who proceed without approval may find that a particular course does not meet requirements and may be subject to credit assessment fees.

Email Student Services for more information.