TMGT 4130 Tourist Behaviour (3,0,0)

Credits: 3 credits
Delivery: Campus

Students explore the determinants that shape tourist behaviour, including travel and tourism motivations; destination choice; personality and psychographics; the tourist decision process; the tourist experience; and post-experience behaviour. Using both a theoretical and applied approach, students examine how and why people purchase and consume travel and tourism products.
Prerequisite: TMGT 1150 or equivalent and 3rd year standing
Note: Students can only receive credit for one of BBUS 3470, MKTG 3470, MKTG 3471, TMGT 4130
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