Credits: 3 credits
Delivery: Campus
Building upon the foundation laid in TMGT 4010: Experience Creation and Product Development, this course guides students through the process of conceiving and planning a new tourism business. Topics include evaluating business opportunities and start-up strategies, resource requirements for a new business, financing new ventures, and the business start-up process.
Prerequisite: TMGT 4010 or equivalent AND TMGT 3030 or equivalent AND 3rd year standing
Note: Students can only receive credit for one of BBUS 4750, BBUS 4751, ENTR 4750, TMGT 4120
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