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Marketing Major / Minor

The Marketing Major is a challenging program that prepares students to assume many of the most important positions in business. Marketers, as they like to call themselves, are a company's creative force. Focusing on the marketing mix or four Ps of product, price, promotion, and place, they devise potentially profitable new product ideas that meet the needs of specific target markets, and then develop and execute the detailed plans needed for their implementation. Other employees in accounting, finance, or human resource management simply assist marketing professionals in this primary task and depend on them to generate the revenues needed for survival. 

After graduation, students secure employment with many types of organizations such as advertising firms, consumer product companies, retail chains, wholesalers, media outlets like TV or radio stations, auto dealerships, tourist resorts, government ministries, and non-profits like hospitals. An increasing number have also been successful in starting their own small businesses, while a few have gone on to earn graduate degrees in hopes of pursuing careers in teaching or research.

Major Requirements

BBUS 3430 - Introduction to Marketing
BBUS 3470 - Consumer Behaviour
BBUS 3480 - Marketing Research
Plus five of:
   BBUS 3450 - Professional Selling
   BBUS 4410 - Services Marketing
   BBUS 4430 - Retail Management
   BBUS 4450 - E-Commerce
   BBUS 4460 - Marketing Strategy
   BBUS 4470 - International Marketing
   BBUS 4480 - Integrated Marketing Communication
   BBUS 4490 - Business-to-Business Marketing

Minor Requirements


For those wanting only an exposure to marketing, a Marketing Minor is available.

At least four of:
   BBUS 3450 - Professional Selling
   BBUS 3470 - Consumer Behaviour
   BBUS 3480 - Marketing Research
   BBUS 4410 - Services Marketing
   BBUS 4430 - Retail Management
   BBUS 4450 - E-Commerce
   BBUS 4460 - Marketing Strategy
   BBUS 4470 - International Marketing
   BBUS 4480 - Integrated Marketing Communication
   BBUS 4490 - Business-to-Business Marketing

Typical Job Titles

  • Brand Manager
  • Advertising Account Executive
  • District Sales Manager
  • Small Business Owner
  • Market Researcher
  • Sales Representative
  • Public Relations Director
  • Promotions Manager
  • Buyer

Professional Designations