Thompson Rivers University
Thompson Rivers University

Downloads

Our new brand is a collective effort to better reflect who we are and all that we stand for. Our tagline—Find Your TRU—is just the beginning. Along with voice and tone, the visual elements of our brand as seen in the downloads below work together to express TRU’s unique personality.

When you communicate about TRU, refer to the various sections of this guide to help you tell our story consistently, compellingly and with confidence. Follow these basic principles:

If you have brand questions or need more comprehensive marketing materials than the downloads below can provide, email marcom@tru.ca or request our services using our Project Request Form. We're here to help.


Logos

Our logo is our signature. As a strong, credible part of our brand’s visual language, it’s important that we use it consistently and protect its integrity. Read the logo guidelines.

Choose the right filetype:

  • Use EPS files for silk screening, embroidery, signage, and when using layout applications such as InDesign.
  • Use PNG files for online applications and in Word, PowerPoint, and other Microsoft applications.

For PNG files, right-click the link, and choose "Save Link As..." (Chrome & Firefox) or "Download Linked File" (Safari).

Logos-01 -TRU_Logo_Left_900px
Logos-02 - TRU_Logo_Horizontal_900px

Fonts

Our primary typefaces, Adelle and Adelle Sans, are both suitable for use as body copy and for headlines and subheads in a variety of contexts. Our voice typefaces—intended only for headlines—are available by project request to Marketing and Communications. Read the typography guidelines.

When Adelle is not available, use Roboto Slab Light, and use Roboto Light as a subsitute for Adelle Sans.


PowerPoint Templates

These branded templates allow you to create presentations for a variety of contexts, with directions on how to swap out the sample images for your own. Also see the Key Messages page for available content about TRU that you can add to your text as needed. Read the Voice, Tone and Style guidelines.


Mission Statement

Download the TRU Mission Statement as a PDF or PPT.


Letterhead

TRU Letterhead

Use this Word letterhead to customize your own letterhead for electronic use. If you'd like to include your faculty or department name, open the footer in the document and add name above the address. Printed letterhead may be ordered through Print Services.

Download

CCTV Templates

Slides on TRU's closed-circuit television ("CCTV") screens around campus promote events, courses and other opportunities to students. It's a quick, visual message that should be readable from a distance in 10 seconds or less. We recommend using a maximum of 30 words to give the key details. You can swap in your own photo in these PowerPoint templates, but do not change the overall dimensions of the template. For photo tips, read the photography guidelines.

If you are promoting a TRU event, make sure it is also submitted to the Events calendar, and include the event page URL on your slide for more info.

Submit your completed CCTV slide(s) to marcom@tru.ca with "CCTV" and your slide topic in the subject line.


Large Posters (11" x 17")

This selection of 11" x 17" poster templates is provided in Microsoft Word. Before you start, check the Photography and Voice, Tone and Style guidelines to ensure your content reflects the TRU brand.

Submit a project request to Marketing and Communications if you would like a custom poster using one of our voice typefaces.


Small Posters (8.5" x 11")

This selection of standard letter-size poster templates is provided in Microsoft Word. Before you start, check the Photography and Voice, Tone and Style guidelines to ensure your content reflects the TRU brand.


Report Templates

Report templates are provided in Microsoft Word. Read the Photography and Voice, Tone and Style guidelines to ensure your content reflects the TRU brand. Also see the Key Messages page for available content about TRU that you can add to your text as needed.


Thank You Cards

Please note: To order, send an email to printshop@tru.ca with the number of the card and quantity that you'd like.

  • thanku_thumbs__0001
    Thank You # 01

    Grasslands, Kamloops region

  • thanku_thumbs__0002
    Thank You # 02
  • thanku_thumbs__0003
    Thank You # 03

    Opuntia, commonly known as prickly pear, is one of only four cacti native to Canada. Opuntia can be found in grasslands in the Kamloops region.

  • thanku_thumbs__0004
    Thank You # 04

    Irving K. Barber Centre, Kamloops campus

  • thanku_thumbs__0005
    Thank You # 05

    Sage burning is a traditional purifi cation practice of the Secwepemc people. The Kamloops and Williams Lake campuses of Thompson Rivers University are situated on traditional Secwepemc territory.

  • thanku_thumbs__0006
    Thank You # 06

    A coyote sits atop the Brown Family House of Learning on the Kamloops campus. Seklep (Coyote) is an important fi gure in Secwepemc stories—a helper as well as a trickster. The TRU coyote was created by internationally recognized Canadian sculptor John McEwen.

  • thanku_thumbs__0007
    Thank You # 07

    Deer are regular visitors to the Kamloops campus.

  • thanku_thumbs__0008
    Thank You # 08

    The Kamloops campus seen from the Arts & Education building

  • thanku_thumbs__0009
    Thank You # 09

    Autumn on the Kamloops campus

  • thanku_thumbs__0010
    Thank You # 10

    Mount Peter and Mount Paul as seen from the Kamloops campus

  • thanku_thumbs__0011
    Thank You # 11

    The International Building, Kamloops campus, Thompson Rivers University

  • thanku_thumbs__0012
    Thank You # 12

    Brown Family House of Learning, Kamloops campus

  • thanku_thumbs__0013
    Thank You # 13

    Brown Family House of Learning, Kamloops campus

  • thanku_thumbs__0014
    Thank You # 14

    Old Main, Kamloops campus

  • thanku_thumbs__0015
    Thank You # 15

    Brown Family House of Learning, Kamloops campus

  • thanku_thumbs__0016
    Thank You # 16
  • thanku_thumbs__0017
    Thank You # 17

TRU Holiday Cards

TRU-branded holiday greeting cards

These cards are suitable for your department or division to send. Cards are blank inside.

To order, send an email to printshop@tru.ca with the name of the card and quantity that you'd like. Cards are $2.00 each. Orders of 12 or more cards (same design) are $1.50 each.

  • TRU_Card1
    Holiday TRU 1

    On back:
    TRU logo
    tru.ca

  • TRU_Card2
    Holiday TRU 2
    Photo on front: Campus Activity Centre and Brown Family House of Learning.

    On back:
    TRU logo
    tru.ca

  • TRU_Card3
    Holiday TRU 3

    Photo on front: Close up view of the coyote sculpture that sits on top of the Brown Family House of Learning. The coyote was created by artist John McEwen.The greeting appears in both English and Secwepemc as TRU is on the traditional territory of Secwepemc Ulu.

    On back:
    TRU logo
    tru.ca

  • TRU_Card4
    Holiday TRU 4

    Photo on front: Brown Family House of Learning.

    On back:
    TRU logo
    tru.ca

  • TRU_Card5
    Holiday TRU 5

    Photo on front: International Building

    On back:
    TRU logo
    tru.ca

  • TRU_Card6
    Holiday TRU 6

    Photo on front: First Nations dancer performing at TRU’s IDays. The greeting appears in both English and Secwepemc as TRU is on the traditional territory of Secwepemc Ulu.

    On back:
    TRU logo
    tru.ca

  • TRU_Card7
    Holiday TRU 7

    Photo on front: First Nations dancer performing at TRU’s IDays. The greeting appears in both English and Secwepemc as TRU is on the traditional territory of Secwepemc Ulu.

    On back:
    TRU logo
    tru.ca

  • TRU_Card8
    Holiday TRU 8
    On back: TRU logo

    tru.ca

  • TRU_Card9
    Holiday TRU 9

    On back: TRU logo
    tru.ca


Foundation Holiday Cards

Holiday cards for personal use

These cards are not TRU branded. A portion of the proceeds from the sale of these greeting cards for personal use will go to the TRU Foundation to provide funds for the financial support of TRU students and TRU's programs and projects. Several of the cards feature art or photography by TRU staff. A short message about the TRU Foundation is included on the back of the card.

To order, send an email to printshop@tru.ca with the name of the card and quantity that you'd like. Cards are $2.00 each. Orders of 12 or more cards (same design) are $1.50 each. Cards are also available through the Bookstore.

  • Foundation_Card1
    Holiday Foundation 1

    On back:
    Partial proceeds from the sale of this card creates bursaries for TRU students, providing the gift of education to those in need.
    tru.ca/makeagift

  • Foundation_Card2
    Holiday Foundation 2

    On back:
    Partial proceeds from the sale of this card creates bursaries for TRU students, providing the gift of education to those in need.
    tru.ca/makeagift

  • Foundation_Card3
    Holiday Foundation 3

    On back:
    Partial proceeds from the sale of this card creates bursaries for TRU students, providing the gift of education to those in need.
    tru.ca/makeagift

  • Foundation_Card4
    Holiday Foundation 4

    On back:
    Photo: Kamloops and the North Thompson River seen from Peterson Creek Park Partial proceeds from the sale of this card creates bursaries for TRU students, providing the gift of education to those in need.
    tru.ca/makeagift

  • Foundation_Card5
    Holiday Foundation 5

    On back:
    Artwork: by Julie Hall
    Partial proceeds from the sale of this card creates bursaries for TRU students, providing the gift of education to those in need.
    tru.ca/makeagift

  • Foundation_Card6
    Holiday Foundation 6

    On back:
    Partial proceeds from the sale of this card creates bursaries for TRU students, providing the gift of education to those in need.
    tru.ca/makeagift

  • Foundation_Card7
    Holiday Foundation 7

    On back:
    Partial proceeds from the sale of this card creates bursaries for TRU students, providing the gift of education to those in need.
    tru.ca/makeagift

  • Foundation_Card8
    Holiday Foundation 8

    On back:
    Partial proceeds from the sale of this card creates bursaries for TRU students, providing the gift of education to those in need.
    tru.ca/makeagift

  • Foundation_Card9
    Holiday Foundation 9

    On back:
    Photo: Stake Lake near Kamloops by Caitlin Johnson
    Partial proceeds from the sale of this card creates bursaries for TRU students, providing the gift of education to those in need.
    tru.ca/makeagift

  • Foundation_Card10
    Holiday Foundation 10

    On back:
    Photo: McConnell Lake near Kamloops by Lindsey Norris
    Partial proceeds from the sale of this card creates bursaries for TRU students, providing the gift of education to those in need.
    tru.ca/makeagift

  • Foundation_Card11
    Holiday Foundation 11

    On back:
    Partial proceeds from the sale of this card creates bursaries for TRU students, providing the gift of education to those in need.
    tru.ca/makeagift

  • Foundation_Card12
    Holiday Foundation 12

    On back:
    Partial proceeds from the sale of this card creates bursaries for TRU students, providing the gift of education to those in need.
    tru.ca/makeagift


Seasonal Email Banners

Use these banners for seasonal greetings sent electronically. To download the image, right-click it and choose 'Save image as...' from the menu. Alternatively, you can also select 'Copy Image', then paste it directly into your email.

Please note: the banners are intended for use with seasonal greetings, not as email footers that accompany regular correspondence.

EmailBanner_Greetings_1 EmailBanner_Greetings_2 EmailBanner_Greetings_3 EmailBanner_Greetings_4 EmailBanner_Greetings_5 EmailBanner_Greetings_6 EmailBanner_Greetings_7

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