Some industry experts consider special events and conventions to be the fastest growing segment of the Canadian tourism industry. This program is designed to provide a practical overview of the function, skills and knowledge required to
successfully plan, organize, manage, promote, and evaluate a festival, convention, trade show, or special event. Event planning is a very detail-oriented business. As a result, this program will appeal to individuals who have a high regard for
details and the creative ability to manage special events and conventions from inception to fruition.
Special events and conventions are being recognized as great income generators for a community. Because of this, there is a tremendous increase in the number of convention facilities being built in Canada and abroad. Employment opportunities exist
within corporations, associations, hotels and resorts, convention centres, municipal convention and visitors' bureaus, and destination management companies. As well, there are plenty of opportunities for graduates with an entrepreneurial spirit to
start their own business.
Tourism programs at TRU have the strong support and commitment of industry. Graduates have found employment locally, provincially, nationally, and internationally. Often, employment opportunities for our students have been activated by work
experience opportunities that have been built into the programs.